What we do
We help technology vendors achieve loyal revenue growth.
High revenue and customers who want to stay
To do this, we help you
How we do it
We use a six-step methodology to facilitate a series of planning meetings. The outputs are a success program and a growth plan tailored to your business.
Not sure if a customer success program is right for you?
- We’ll conduct a customer success study for your business.
- We’ll provide education, then take you through the first steps of the planning process.
- At the end, you’ll have everything you need to decide if a true customer success program is right for you.
Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result.
These vendors all have subscription pricing at the heart of their business. Many were ‘born in the cloud’. But others have made the transition from traditional vendors to Cloud, SaaS and PaaS. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow and may even decline.
What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success. They know it’s the outcomes for the customer that count. They’re all members of the Outcome Generation.
This book provides a practical framework for vendors to join the Outcome Generation.
Subscription pricing and recurring revenue are changing the technology landscape. The power has moved back to customers. If customers don’t feel successful, the vendor’s revenue suffers. Paul shows vendors how to turn this change to their advantage._
Matthew Michalewicz, CEO, Complexica
Paul has done a great job highlighting a major shift in IT vendors’ behaviour to drive for success outcomes. He’s been able to document this in a recognizable, straight forward and pragmatic framework. It’s a must-read for IT executives.
Stefan deHaar, Senior Vice President Asia Pacific, QAD
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DEEP engagement starts with being crystal clear about business results your customers regard as success. We help you thrive by enabling that success.
For planning new products and services, we use the BEND Growth framework. You’ll develop lots of new ideas, including ways of disrupting your market. You’ll then prioritize the ideas and develop a practical action plan.
The founder, Paul Henderson, spent 15 years leading the Asia Pacific region of an enterprise software company. He saw the potential that could come from delivering real and measurable business success for customers. So he initiated a customer success program based on customer outcomes. He and his colleagues developed, modified and proved the model over more than five years.He’s writing his second book: The Outcome Generation –How A New Generation of Technology Vendors Thrive Through True Customer Success. He published his first book in 2016: The Chief Capability Officer – Delivering the Capability to Execute.